Grocery market in Bangladesh

The grocery market in Bangladesh is worth US $36 billion which accounts to less than 1% of total market share. The grocery business in Bangladesh is still dominated by traditional neighborhood shops and merchants in local bazar. But rising purchasing power, growing participation of women in economic activities and other behavioral changes are changing the current scenario. Customers are switching towards online grocery shopping for utmost convenience and for saving time.

While the local mom and pop shops (In Bengali Mudir Dokan) are still larger contributors to turnover of consumer goods, super shops are slowly turning those customers into their value chain while creating new customers as well. Almost all the modern grocery retail chains have physical outlets and online channel to offer customers a number of options. Such as, placing orders online for collection at stores at a later time or placing orders online for home delivery or placing orders at stores for home delivery.

Most importantly, the grocery section of large retail chains caters to all the needs of customers starting from fresh and preserved foods to Fast Moving Consumer Goods. Consumers can find meat, fish, fresh produce, dairy, canned and packaged goods as well as various non-food items such as kitchen-ware, house-hold cleaners, pharmacy products, pet-supplies all under one-roof and one click.